Did You Know?
The easiest ACTIVE way to improve your link popularity is reciprocal
links exchange (links swap) with theme-related websites.
At the end of this lesson is a great resource for automatically
getting link swaps to your site. Please first read the following
to get an overview of the linking procedure.
WHAT IS LINK POPULARITY?
Link popularity is a factor that many search engines use when
ranking web pages within their indexes. Simply put, most search
engines give a ranking boost to sites that have incoming links
from quality, related sites. This method of establishing importance,
pioneered by the increasingly popular Google, is now used in some
form by 19 of the top 20 search engines. While it is still possible
to achieve high rankings for non-competitive terms without a great
deal of link popularity, it is unlikely your site will rank well
for very popular terms without it.
Links are a great free way to increase traffic flow to your site.
Some sites get as much as 200,000 visitors a month from links.
Remember, this is Free traffic. There are more benefits, as we
will discuss later. First though, how do you get a link to your
site?
ACQURING THE LINK
Look for other sites that might link to yours. Ideally, the businesses
that run these sites will be related to yours but will not be
direct competitors. For example, if you had a site that sold supplies
for swimming pools, it could be useful to your visitors if your
site had a link to a swimming pool installer, and useful to his
visitors to have a link back to your site. Since your offerings
complement each other, neither of you are likely to lose business
by exchanging links. When you have found a good number of sites,
add a link to each of them from a "links" page on your
own site. It is important to do this before contacting the site
owners, as they are much more likely to reciprocate if they see
that you have already taken the trouble to link to them.
Contact the site webmaster and request a link swap. How though
do you do this?
Look on the website for the contacts name and email address. Always
use the person’s name. You will always get better responses
from a personalized message than from a Dear Friend message.
Here's a good tactic for finding the web site owners
personal email address and name. You will also find their
telephone number and contact address, if you should need
it. Go to:
http://www.whois.com
Enter the domain name of the web site at the top of the
page after 'Whois Lookup www.'. E.g. enter trafficwave.net.
Click on the button 'go'. This should bring up a table of
who registered the domain name, their personal email address,
name, telephone number, address etc.
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Find something about the website to commend them about. Mention
the product or service that they are offering.
Be specific. This shows more sincerity and interest in their site
and is important if you want them to accept your link swap request.
Highlight to the owner of the website the benefits to him of swapping
links with you. Explain how it complements his product and why
he should link to it. Always highlight benefits; to him, not to
you!
How do you find sites to swap links with?
Going to http://www.linkpopularity.com and typing in a well-known
competitor’s website is one of the best ways. Check who
is linking back to him. Then contact the same sites for links
to you. This saves a lot of time surfing the web for appropriate
websites to link to your business. For example if you sell Herbalife
products. Put http://www.herbalife.com in linkpopularity. This
will give all the websites linking to Herbalife. Now contact each
one of those websites for a link to your website. SIMPLE!
A short link swap letter that you could modify:
Hello James,
We are wanting to trade links with you in hope
of boosting our websites
traffic for both your website(s) and ours. We looked at your web
site http://www.dieit.com and were impressed with your professional
layout. We sell a traffic exchange program which would complement
your marketing program nicely. Your clients could benefit by our
affiliate type program that increases traffic to any web site.
We have added your link to our links page www.somewhere.com/links
It would be excellent to have a reciprocated link back to us on
your
site(s).
Please spend 3 minutes to look at our sites to
see if a link exchange is appropriate:
Yours Sincerely
Joe Smith
With search engine rankings being affected by the number of links
to your site, links are now a must for getting high search engine
placements.
Want to check websites linking to you. Try
http://www.linkmarket.net
AUTOMATIC LINKING
Link partners can provide a steady flow to your inbox of websites
that place your link on their site. They request a reciprocal
link, but you are not obligated to give one. This is a great FREE
resource that will boost your link count.
Try it out at http://www.LinkMarket.net
FREE LESSONS
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Introduction
SafeLists
FFA
Site Submission - Reverse Marketing
Effective
Link Building
BannerExchanges
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